Why the Executive Level Author’s Book Fails

First, let’s talk about what the executive Level Author does right.  Since they are accustomed to delegating to others as a tool for time management, the executive author normally doesn’t hesitate to hire someone to collaborate with the writing task. Clearly Executives Are Smart The willingness to delegate to a ghostwriter, editor or book coach […]

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Are YOU too Smart to Author a Nonfiction Book?

I have collaborated a wide variety of nonfiction book authors and one thing is common across every topic. The author is smarter than their target audience. You may ask, “What’s wrong with being smart?” “Too Smart for Your Own Good” I am sure you have heard the phrase “too smart for your own good” and […]

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Your Legacy Book – Your Path to Immortality

You Will Die… It’s an uncomfortable truth. So let’s get real for a moment and talk about your legacy book. What happens to the value of your life after you are no longer here? Have you left something of value for your family, friends and people you will never meet? What is more valuable than […]

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Who’s Really Hungry for Your Book?

When nonfiction authors publish a book without asking the question “Who is hungry for your book,” they often fail to create a loyal following and become a profitable author. Most Nonfiction Authors are Ego-Centric For those of you offended by the subtitle, I apologize.  Please let me explain. While the author is generous with sharing […]

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